All work
Aura Launch
A launch site for a minimalist phone, built around one product shot and very few words.
Client
Aura Devices
Role
Web & motion design
Year
2024
Services
Web design, Motion, Framer build
3.1×
Pre-order target
1
Hero render, nothing else
12 days
From brief to live site
The brief
Aura’s first phone has almost no features on purpose. The launch site had to explain that as a benefit in a few seconds.
The approach
One hero render, three short statements and a scroll-driven reveal of the device. No spec tables until the very end.
The outcome
Pre-orders beat the target by 3.1× and the site was featured as a Framer showcase.
“We gave Velia one render and three sentences. She turned them into the best launch we have had.”
Tom Hale, Co-founder, Aura Devices
