Velia Moretti
Product designer · Lisbon
Product designer crafting calm, useful interfaces for startups.
I help early-stage teams turn messy ideas into products people understand in seconds. Currently independent, previously at Northwind and Pulse.
10 yrs
Designing digital products
40+
Products shipped
3
Design awards
(Selected clients)
Northwind
Pulse Health
Studio Lume
Fernhill
Atlas
(Selected work)
A few projects from the last three years, from early concepts to shipped products.
(About me)
I believe good design feels obvious. My job is to do the hard thinking so your users don’t have to.
For the past ten years I have designed products for fintech, health and SaaS teams across Europe and the US. I work best with small teams who care about craft, ship often and aren’t afraid to throw ideas away.
Product strategy
UX research
UI design
Design systems
Prototyping
Framer
(What I do)
Product strategy
Workshops and research to find the problem worth solving, then a clear plan to solve it.
Product & UI design
Flows, wireframes and polished interfaces for web and mobile, ready for developers.
Design systems
Components, tokens and documentation that keep your product consistent as it grows.
(Experience)
2025–Now
2022–2025
2020–2022
2018–2020
“Velia has a rare talent for making complicated products feel simple. Our customers noticed the difference the week we shipped.”
Daniel Brooks — CEO, Northwind
(Writing)
Process
3 min read
The three questions every dashboard should answer
Before drawing a single chart, ask what people check every morning.
Freelancing
2 min read
How I price a design sprint
Fixed scope, fixed price, and the one question that keeps both honest.
Design systems
2 min read
A design system is a promise, not a library
Components are the easy part. The hard part is keeping your word.
(Contact)