All work
Calm Objects
A soft, sculptural 3D identity for a home goods brand launching its first collection.
Client
Calm Studio
Role
Art direction
Year
2025
Services
Art direction, 3D, Brand guidelines
4 days
To sell out the first collection
40+
3D scenes in the library
3
Designers trained in-house
The brief
Calm Studio makes ceramics and textiles for small homes. They needed an identity that felt tactile before anyone touched a product.
The approach
I art directed a library of pastel 3D scenes that echo the collection’s shapes and built simple rules so the team can create new ones in-house.
The outcome
The launch campaign sold out the first collection in four days.
“The 3D library still carries every campaign we run. Our team makes new scenes without calling anyone.”
Ines Carvalho, Founder, Calm Studio
