All work
Pulse
A calmer health tracking app that nudges instead of nags, designed for iOS and Android.
Client
Pulse Health
Role
Product designer
Year
2025
Services
Product strategy, UX, UI, Prototyping
2×
Retention after 30 days
4.8
Rating on both app stores
−70%
Notifications sent per user
The problem
Health apps tend to shame people into logging. Pulse wanted to feel supportive, like a friend who remembers, not a coach who judges.
The approach
A soft colour system, one-tap logging and weekly summaries written in plain language. Every notification was rewritten to be optional and kind.
The outcome
Retention after 30 days doubled and the app reached 4.8 stars on both stores.
“She rewrote every notification with us. People stopped muting the app, and started recommending it.”
Mara Lindqvist, Head of Product, Pulse Health
